[Fluxx] new Holy Fluxx pitch pages

[Daniel W. Johnson]

At 13:16 -0600 2006-11-21, Timothy Hunt wrote:
>OK, I'm a new Rabbit, so please excuse me if what I say has been
>repeated elsewhere...
>
>Who is that page aimed at?  is it for the punter or retailer?
>
>I'm guessing the retailer, given the "buy it" link goes through to a
>page that suggests a display set.  However, in my opinion, it looks
>like that first page is suggesting "Hey, buy Christian Fluxx - only $2
>(just look at the price circle on the info card)" and then the next
>page it's much more clear that you need to buy a Fluxx deck too.  But
>if I were a retailer, what's the incentive for me to buy a $2
>expansion for $2?  I can't mark it up, as the price is listed on the
>expansion itself.  But I also may not have any idea how well it might
>sell, and thus not be tempted to get the display box.  ANd what's the
>size of the display box?  Maybe it wouldn't work with my set up.  If
>you really are aiming it at retailers, they need some incentive to be
>able to make their first purchase worth it.

Something that isn't stated on those particular pages is that 
retailers ordering directly from Looney Labs get a discount off the 
SRP with a minimum order of $100, and they can apparently see the 
discounted price on the order pages.  (40% off?  50% off?  I'm not a 
retailer, so I wouldn't know.)

One suggestion that I would make involves the title of the Jewish 
Fluxx page; it currently says "Christian Fluxx" at the top of my 
browser window.  Also, for the benefit of people new to the game, it 
might be good to have a link from the specific pages to the general 
Fluxx page.
-- 
Daniel W. Johnson
panoptes at iquest.net
http://members.iquest.net/~panoptes/
039 53 36 N / 086 11 55 W